- Create fun, motivational creative pieces for top performing employees who are invited to this annual meeting
- High-level creative that mirrored the conference goals and got employees recognized even before the event began
- Design the additional creative to showcase senior management support for the event – Pearls and Winning books were given to each participant and reordered after the meetings because of their outstanding reception
- Giveaways and daily room drops that motivated participants and created a long-term benefit from the meeting
- Create a conference awareness piece that was global in delivery and concept for Corporate Challenge winners who were invited to the Beijing Olympics as part of their recognition
- Olympic- themed invitations and awards that reflected the globality of all participants and leveraged the Olympics Village concept
- Deliver in Beijing at the Olympic games
- Motivational pieces for the participants received bank-wide acclaim
- Introduce the Citi SimplicitySM Card to Citi Cards employees in the U.S., Canada and India.
- Making customer service people aware of card's features and benefits
- Create a traveling museum, "Milestone Moments: Innovations That Have Made Our Lives Easier"
- Exhibit of the Citi Simplicity Card;
- key feature, "Press "O" to speak to a live person," was represented by a special 7-foot phone with an active "O" button that participants could press to have their questions answered.
- Employee participation at all sites was extremely high.
- Feedback from employees at events demonstrated satisfaction and enjoyment
- Foster employee understanding and belief in the importance to the organization of recognizing the best and the brightest
- Streamline administration and reduce operating costs
- Developed an updated program identity
- Created a communications strategy that reinforced the value of nominating others
- Improved program perception as demonstrated by increased nominations
- Decreased cost and reduced program administration burden
- Use strategic repositioning to deliver sales results for the organization
- Created rewards and recognition program reinforcing behaviors that drive change
- Full-scale communications program
- Culture transformed
- Sales increased
- Attrition rate reduced
- Reinforce training and motivate ThankYou Agents to bring the ThankYou Network brand to life for Members
- An online university that is fun and easy to enroll in and graduate from that gives employees the info they need to handle customer calls
- Tie the university to Citi's LMS and SCORM environment
- Employees enjoyed the university
- ThankYou Network information was reinforced; customer satisfaction increased
- 2009 expansion of Rewards U to Citi Cards Sales Associates and Retail Associates in 2009
- Collectors requested a rewards and recognition program to recognize performance.
- Developed rewards and recognition program that complemented incentive pay program and drove performance.
- Adoptions of Wave of Success program that reinforced the Collections Business Model and leveraged best practices of other successful Citi programs.
- Delivered tools to support managers in communicating program benefits.
- Create onsite meetings that align Customer Service Representatives (CSRs) and their managers behind the new MasterCard brand positioning
- Meetings-in-a-box for site meetings
- Train-the-Trainer meetings
- CSRs had 70% increase in awareness of MasterCard benefits
- 84% of CSRs rated the information provided "useful" for servicing customers
.jpg)
