- Present E-LOAN as a preferred lender by leveraging their mortgage capabilities.
- Reinforce E-LOAN's new brand positioning—Radically Simple
- Provide E-LOAN executives with an opportunity to meet and reinforce relationships with select members of the real estate community
- Do something special at the NAR Convention to help ensure turnout at the Cocktail Receptions and have E-LOAN "stand out from the crowd"
- Convention and Cocktail Reception
- Develop events that create awareness and embody the radically different brand image
- Event received high visibility, excellent brand recognition and mirrored corporate brand values
- Develop a format to showcase JPMorgan Chase as the leader in payroll delivery and help employees "cross-sell" services
- A new brand image
- Employee communications that positioned JP Morgan Treasury Services as the leader in payroll technology, infrastructure and global reach
- Program reinforced the brand message and led to increased fee income
- Communicate the value of using credit wisely to a widely diverse customer audience
- A targeted 100 page handbook covering everything credit users need to know about credit.
- Consolidation of varied materials on credit into a cohesive publication that is aligned with Citigroup branding and addresses the needs of businesses and consumers.
