- Use strategic repositioning to deliver sales results for the organization.
- Created rewards and recognition program reinforcing behaviors that drive change.
- Full-scale communications program
- Culture transformed
- Sales increased
- Attrition rate reduced
- Collectors requested a rewards and recognition program to recognize performance.
- Developed rewards and recognition program that complemented incentive pay program and drove performance.
- Adoptions of WAVE of Success program that reinforced the Collections Business Model and leveraged best practices of other successful Citi programs.
- Delivered tools to support managers in communicating program benefits.
- HDFS generates revenue through debt and risk products (i.e., loans & insurance). To support growth, the product line had to become an integral part of the Harley-Davidson brand experience centered around freedom, independence, and risk taking.
- Defined an identity with content and tone appropriate to meet brand needs. Integrated marketing messages and internal communications across the product set to ensure a unified voice.
